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Tourism Marketing: Highlighting small island destinations


Alternative tourism is the solution to mass tourism, as it resists the changes of international economic instability, utilizes cultural heritage, respects the environment, and contributes to sustainable development.


Some of our solutions included: Facilitation of access to the island by air and sea, protection-upgrade of the natural environment by integration/identification of sensitive areas in the spatial planning, Specialization of the human resources that deal with tourism and information of the locals who are involved in every way in the tourist activity, creation of traditional hostels, as well as modernization of existing ones, creation of special tourist infrastructures (such as marinas) that are necessary for the arrival of a tourist package of high economic level.


Those solutions enhanced qualitative tourism, which entails higher consumer spending and an extension of the tourism season.