With new social media platforms and digital technologies, the way that people book their holidays and travel has changed dramatically in recent years. In order to stay ahead of the curve, tourism marketers need to be aware of these new trends and use them to their advantage. Additionally, they need to have a good understanding of traditional marketing methods and how to apply them to the travel industry. Tourism marketing is important because it has the potential to lead to a major increase in tourists to your region.
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Marialena Blana
Journalist – Content Creation, Public Relations and Tourism Marketing Consultant